Great Salespeople over promise and over deliver
The GREAT salespeople promise their clients a lot and then over deliver on what they promise. Do you remember the old saying, “under promise and over deliver?” The GREAT salespeople don’t subscribe to this idea.
The GREAT salespeople know that you have to OVER promise AND over deliver. The GREATS are after exceptional. They look to commit big and deliver even bigger!
This is what it takes to be GREAT.
- Make big claims.
- Let people know you’re the best
- Tell people you’re the cheapest
- Speak to people that you have the superior product
- Proclaim to people you’re the most affordable
“Even,” Grant says, “if you’re not the lowest price.” Grant continues, “if your product is superior, then you are the lowest price, despite what that number is.”
Action Idea: Make sure you fully understand what Grant means here. Fully understanding this concept and then living by it will be worth millions to you and your company.
Make giant claims about your offer, your company, your self, your product and avoid saying things like “we’re competitive” and “we’re as good as anyone else.”
You want to be superior. Who would you rather buy from? Don’t you want an exceptional experience when you buy something? Don’t you feel a little cheated when you go out for a nice dinner and have an average server or when you buy a big ticket item and no one seems as interested in it as you? Do you want your clients to feel like that? Of course not.
“Selling is about making people confident and certain about you, your offer and your company.” –Grant Cardone
Challenge: How sold are you? How convinced are you that you’re the greatest? That you can over deliver? What makes you and your company GREAT? You can’t sell people unless you’re sold first. That’s why Grant called wrote the book Sell Or Be Sold. If you have access to Cardone on Demand or Cardone University, there’s a segment called Selling Yourself. Watch that today and do the exercise Grant suggests. If you don’t have access, I can set you up with a free trial so you can so this drill. Send an email to firstname.lastname@example.org or call 310-777-0352 for immediate access.
Lastly, here’s a quote you can take with you as you develop your ability to over promise and over deliver,
“I am the greatest. I said that even before I knew I was.” -Muhammad Ali