How To Be A Professional In A World Of Amateurs

How To Be A Professional In A World Of Amateurs

In this short video, Grant Cardone talks about the difference between a professional and an amateur salesperson.

Regardless of your chosen profession, the reality is you’re also in sales.  And in order to succeed in sales, you have to become a professional.  You have to understand the whole cycle.

Every success Grant has ever had has been a result of something he learned about selling, negotiating and getting his way.

“Your success in life and your career will depend entirely on this thing called selling” -Grant Cardone Sell Or Be Sold

While selling may not be your primary occupation, it is essential to creating the life you want and deserve.

Professional defined:  A person engaged in a specific activity as one’s main, paid occupation rather than a pastime

Based on Grant’s experience, 99% of all so called professional career salespeople have only a slight idea of what selling is much less how to actually determine and predict results while seling.

How To Be A Professional In A World Of Amateurs

• Is there another level to this thing called selling?
• Would you like to be in control of your profession at a higher level?
• Do you want more in your life?

Amateur defined:  One who engages in a pursuit, a study, a science, or sport as a pastime rather than a profession.   -OR-  Someone lacking in experience and competence in an art of science.

Which one are you right now?

• Is selling just a pastime for you?
• Do you enjoy your hobbies more than your work?
• Could you be even more competent at selling?
• Are you not fully clear about what you’re doing when you negotiate with people?
• Do you struggle to get your way, to get a yes?
• Do you struggle with objections?
• Do you struggle with arguments and find people becoming argumentative with you?
• Do you think there’s no way you can do this?  Be a salesperson?
• Do you (maybe) have a little disdain or even hate for think called selling?
• Do you hate rejection?

If you even considered answering “yes” to any of these questions, we got some work to do and you have to get clear on these two things.

1. Selling is as critical to your survival as shelter, water and food.
2. Decide to become a professional and commit to this.