Grant Cardone: 10 Reasons Closers Fail
There are multiple reasons why deals don’t go through and most of it will have a lot to do with communication, negotiation, and the decision process.
If the communication in the sales cycle does not go well, then both parties can feel like they are not getting the deal done, which is exactly what will wind up happening.
It all comes down to knowing.
Know what you’re doing and knowing what the customer is doing in order to get the deal done.
The best closers in the world truly understand their customer and they know how to navigate the objections, challenges, and problems with the right words.
To understand your customer better, you have to know this one simple thing. This one thing will make your closing experience easier and smoother:
Understand that you are providing a service to a customer who has a problem and is looking for a solution.
When you KNOW that you are that solution and give them what they need to solve their problem, only then will you make the deal happen. And when you do it it right, you’ll be their hero.
Here’s a statistic you may not know:
The customer is already 57% of the way through the buying process before they even get to you.
What that means is they’re already out there looking for a solution to a problem. They already have the need for the product or service you’re offering in their life. That’s why they called! Your job is to help finalize their decision and be the solution to their issue with your product or service.
So what does that mean for you?
It means they have been shopping online and looking at other products, the different pieces of inventory, but this does not mean they are on the right product. If they were, they’d have done it already.
This is where you have to be prepared to start offering choices and options. You also want to be prepared with an arsenal of closing techniques. And would it be a bad idea if you also knew what NOT to do?
Look, there are always going to be new ways to improve your sales process so you can bring in more revenue, elevate your business, and increase your clientele but knowing what not to do is just as important as knowing what to do.
In Cardone U as well as The Closer’s Survival Guide, Grant goes in depth on The 10 Reasons Closers Fail. He goes deep on why deals fail and shows you the steps that you need to take so you can succeed in closing more sales and ultimately helping more people.
The top ten reasons closers fail are…
- Not enough attempts.
- Pressure is perceived as a bad thing.
- Unwillingness to deal with emotions.
- Lack of belief in the product or service.
- Incorrect estimation of effort.
- Being “Reasonable”.
- No financial plan in place.
- Handling objections that are only complaints.
- Shortage of Closing Material.
- Incorrect Barriers.
If you want to know more and go deep on these so you can find out how you can avoid losing a sale then make sure you either have access to Cardone U or grab a copy of The Closer’s Survival Guide. You can master your sales and closing techniques with time, attention and practice. And there’s one other thing. Money. You need to invest money into you and your business. Getting the right information and knowledge is crucial to growing a business. Cardone University has all your tools and resources to make that happen. Will you make the investment in yourself and your business?
