PERSISTENCE: The Wednesday Word #WednesdayWisdom
Persistence is adjective
What is the DEFINITION:
firm or obstinate continuance in a course of action in spite of difficulty or opposition.
the continued or prolonged existence of something.
existing for a long or longer than usual time or continuously
retained beyond the usual period
What’s the ETYMOLOGY:
1530–40; < Latin persistere literally, to stand firm permanently, equivalent to per- per- + -sistere, akin to stāre to stand
per = a prefix meaning “through,” “thoroughly,” “utterly,” “very”:
Let’s talk about FOLLOW UP. Can you persist in your follow up?
Nobody ever accomplishes anything doing something just ONCE.
48% of salespeople never follow up and only 24% make one or two attempts and then they quit. Now, typically it takes 8-12 attempts to just get into communication
So when you can follow up 8-12 times you will have a 72% competitive advantage.
The Buddha says, “In the confrontation between the stream and the rock, the stream always wins, not through strength but through perseverance.”
What’s the # 1 reason people don’t persist in their follow up? They don’t know how. They don’t have enough ammo. And the way to know how comes from having the right information and the knowledge.