Marketing During a Recession
Grant Cardone’s latest Strategy of the Week looks at marketing during a recession. Now if you’re a business owner this is vital data that you must at the very least consider implementing into your business. But before we get too far into this, we need to address an incredibly important question.
Who qualifies as a business owner and what is a business?
Business is defined as: “a person’s regular occupation, profession, or trade; the practice of making one’s living by engaging in commerce; trade considered in terms of its volume or profitability; a commercial operation or company.”
In Cardone University’s Top Traits of Great Salespeople, the first trait is: “Great Salespeople don’t think in terms of making a sale, but in making a business.”
So if you’re here with me right now, to some degree, you are a business owner and the faster you embrace this concept, the faster you can expand into and out of any economic contraction. You have to stop thinking like an employee and start thinking like a business owner and businesses do marketing and should be marketing during a recession.
So let’s look at how you, the business owner, can apply the tips and concepts in Grant’s Strategy of the Week.
This isn’t a time to be selective with your criteria; you may have to break some of your previous rules for those with whom you do business.”
ACTION IDEA #1: Identify your existing customer base and demographics. Who else could you do business with and in what ways can you adapt or adjust your product or service to appeal to a larger audience. How can you create multiple products / services that connect you with people thought different price points? Time to get flexible and creative.
Start looking for new markets and clients, and spend your energy and resources to determine what you have to do to go get them.”
ACTION IDEA #2: As you start expanding your acceptable client base and product offerings, you will need to find ways to make sure people know about it. You are about to enter into new markets and once again you’ll find that obscurity will be the biggest problem. Make a list of 5 ways you can get your product, service and ideas in front of others that only costs time, attention and effort.
Forget yesterday and keep all your attention on what you’re going to do to create a new tomorrow.”
ACTION IDEA #3: Keep in mind, we’re talking about marketing during a recession and we’re talking about you being a business owner regardless of what your business card or email signature says. If you’re in the past, if you’re stuck in an employee mindset and if you’re just hoping and praying things will go back to the way they were, nothing good will happen to you.
- Leave the past in the past. Use the data. Release the emotion.
- Look for low to no cost ways to get yourself out of obscurity.
- Take action now and be in this moment.
- Learn and adapt in order to create your future.
Marketing During A Recession FINAL THOUGHTS:
If people don’t know YOU they can’t do business with YOU. You’re the business. Act like it. Get known. Get attention. That’s marketing. And you won’t do that unless you’re completely certain about you, your company and your offering. This level of certainty will enable you to persist and push. But in order to make this all work, you need information, knowledge and skill.
Inside Cardone University right now are courses on with exact strategies on staying positive even in the worst of times, how to prospect with no money, how to create multiple flows of income from the same source, cold calling in this new normal and so much more. And it’s totally free for you right now.
Go to https://cardonesolutions.com/cardoneufree and get registered right away. When you do, send an email to me at david@grantcardone.com include your registration receipt and I’ll do a free 30 minute coaching and strategy session with you to make sure you maximize your time in Cardone U and that it produces a measurable result. This is you creating your future.