If you find yourself backing off

If you find yourself backing off

If you find yourself backing off anywhere in the sales game, it is because…

FROM THE DESK OF GRANT CARDONE:  You’re either on the field or you are in the bleachers.  In this article you’ll learn: Success is about showing up and participating, not talking.


If you’ve ever sat in the stands or watched a game on TV, you’ll notice how freely spectators give advice to those that are on the field playing. This goes beyond just football.   Never accept the criticism of those that are mere spectators. These people are not on the field, they aren’t in the game and they are not on your team.  They are spectators.

The Game Of Life

Every person, no matter what his or her profession is, relies on selling. Only a handful of people ever take the time to really learn this game and master it. When I was 25, I made the commitment to know everything there was to know about the game of selling. I began studying the whole area. I started taking notes on every exchange I had with my customers. I even recorded these experiences on audio and video.

I would later study the material like a football team reviews playbacks of games.

To become a great football player you have to commit every fiber of your being to the game and still know there’s more to learn. It is no different in sales. The amateur goes out and plays football every Saturday in the park, but he can’t play with the Patriots.

It’s more than just physical because there’s a big mental part of the game.

Enthusiasm Is NOT your ticket

I eventually got finished with pumping myself up each morning with enthusiasm and hoping for great results in sales. Enthusiasm is great, but it’s not a replacement for knowing. It is vital that you learn to win at the game.  The Browns can pump themselves up before playing the Patriots, but when the game begins enthusiasm will quickly be lost and skill takes over.  If you find yourself backing off anywhere in the sales game, it is because you are not submersing yourself enough in training.  In my organization, training is done in order to sharpen our skills for the day and make more sales.


Focus on winning whatever game you’re playing in life. You need to sell yourself on what you need to do today to make today great. A true professional salesperson is impervious to any negativity because he is a pro and is operating at levels far beyond the average player of the game, much less the spectators.


Grant Cardone Sales Training