WHY:  The Wednesday Word #WednesdayWisdom

WHY:  The Wednesday Word #WednesdayWisdom


Here’s a word we used a ton when we were kids and probably grinded our parents gears with this word over and over again.  And now that we’re alleged adults we were taught somewhere along the line this word should be reserved and not used and that unfortunately may be costing us all millions of dollars.

WORD: Why (it’s an adverb, an exclamation and a noun)


adverb: why

  1. for what reason or purpose.
    “why did he do it?”

    • used to make or agree to a suggestion.
      “why don’t I give you a lift?”

adverb: why

  1. (with reference to a reason) on account of which; for which.
    the reason why flu shots need repeating every year is that the virus changes”

    • the reason for which.
      “each has faced similar hardships, and perhaps that is why they are friends”

exclamation: why

  1. 1.
    expressing surprise or indignation.
    “why, that’s absurd!”
  2. 2.
    used to add emphasis to a response.
    ““You think so?” “Why, yes.””


plural noun: whys; noun: why; plural noun: whies; plural noun: whys and wherefores

  1. a reason or explanation.
    “the whys and wherefores of these procedures need to be explained to students”


why so?for what reason or purpose?


Old English hwī, hwȳ ‘by what cause’, instrumental case of hwæt ‘what’, of Germanic origin.

WHY:  The Wednesday Word ACTION IDEAS

So how do we parlay this word and what wisdom can we get from it that we can apply to and in our sales, business and life?

Know your why’s…  From Sell or Be Sold, this is what I like to call The Why File.  Do you have answer to the following questions with 100% full certainty and conviction?  If not, you got home work…  Here we go:

  1. Why should anyone go into debt to buy your product?
  2. Why choose your product over someone else’s?
  3. Why should someone do it right now, rather than wait another minute?
  4. Why should someone buy your product for more money than a similar product for less money?
  5. Why should someone do it with YOU, rather than someone down the street?
  6. Why should they choose your company and not some other company?

If you can’t answer these with full certainty, it’s time to get these handled.  Now get after it….

WHY:  The Wednesday Word