Why daily sales training?

There’s an article over at Inc.com on knowledge retention.  It shows how two companies went out and researched the best ways to educate adult learners.  They found the best approach for training is a multi-media style approach that can appeal to multiple personalities and learning speeds.  It was also discovered that the average attention span of an adult is about 15 minutes.

Effective Training must involve multiple mediums and be short.

After three days of training, people remember…

• 10% of what they read
• 20% of what they hear
• 30% of what they see
• 50% of what they see and hear
• 70% of what they say
• 90% of what they say and do

Now, here’s an interesting graphic on sales training retention:

According to this chart, 84% of all sales training is lost after 90 days.  But how can that be?  Because there’s another statistic that shows there’s an 88% improvement in productivity from sales coaching.

So clearly for training to have any impact, it can’t be just a one off.  It can’t just be a seminar every 6-9 months.

In order for training to actually work, in order for it to have a meaningful impact, you need daily sales training.

Daily sales training for real results

Taking this all into account, effective training must be done daily with training in short 15 minute bursts or less.  Effective training uses multiple mediums, like video, audio, testing, practice and roll play.  It must also be made easily available and hit on ALL levels of ability and experience.  Effective daily sales training should solve problems in real time when the attention is on a problem or an opportunity.  That is what makes it engaging.  Lastly, it must be measurable and trackable.   Effective training produces a result.  If it’s not producing a result for you, what’s the point?

Grant Cardone has spent the last 25 years researching what works and what does not.  This knowledge, study and experience has been condensed into two cloud based solutions centers and is the cumulation of his work.  Not only is it the right way to sell, close, prospect, and follow up in this economy, it is delivered in a format that is congruent with how people learn and build a skill set.

Bottom line here is that greatness doesn’t come without training.  Any real athlete or any real industry pro will validate that.  Look at how a professional ball player prepares, trains and practices?  Why wouldn’t a sales person train the exact same way?

For help with daily sales training in your organization visit Cardone University and in 20 minutes we will show a simple, easy to execute, clear cut (and paste) method to find and handle missed opportunity, increase production and profit and raise customer satisfaction