LOSE:  The Wednesday Word #WednesdayWisdom

LOSE:  The Wednesday Word #WednesdayWisdom

INTRO:  So last week we did win.  What do you think we’re going to do this week then?

WORD: Lose (verb)

LOSE:  The Wednesday Word


  • be deprived of or cease to have or retain (something).
  • become unable to find (something or someone).
  • fail to win (a game or contest).
  • earn less (money) than one is spending or has spent.
  • waste or fail to take advantage of (time or an opportunity).

examples:  I’ve lost my appetite, I lost that deal, I don’t want to lose my keys again


Old English losian ‘perish, destroy’, also ‘become unable to find’, from los ‘loss’.

Old English losian “be lost, perish,” from los “destruction, loss,” from Proto-Germanic *lausa- (source also of Old Norse los “the breaking up of an army;” Old English forleosan “to lose, destroy,” The Germanic word is from PIE *leus-, an extended form of root *leu- “to loosen, divide, cut apart.”

LOSE:  The Wednesday Word ACTION IDEA:

Let’s just leave this word with a quote from Grant Cardone’s book, The Closer’s Survival Guide,

Remove the first letter “C” from the word Close and you end up with Lose. If you can’t close others on your ideas, your dreams, your propositions, and your offers—you lose! This is the harsh, cold, stark reality; when you don’t close, you lose. When you don’t close on your proposal, you end up giving up something and closing on someone else’s proposal. The cost of the no close is enormous to both your pocketbook and your morale.”