Grant Cardone CBT News Interview
Grant Cardone CBT News Interview: How to sell a used car to a new car buyer
Stats from Dataium Research about online car shoppers:
- 40% shopping for new vehicles
- 60% shopping for pre-owned
Yet most sales people focus on selling new cars rather than capitalize on the opportunity of higher gross profit and additional sales.
In this Grant Cardone CBT News interview
Grant points out that more often than not, customers are on the wrong car anyway.
If you work in a dealership you know all too well the pitfalls of being on the wrong car. Nobody wins. Not the client, not the salesperson nor the dealership.
Is this an opportunity to truly be of service to the buyer rather than stuff them in a vehicle? Absolutely, so you how to you move a client committed to a new car on to the idea and concept that perhaps a pre-owned vehicle with warranty and low miles might just be a better value?
In this Grant Cardone CBT News interview, Grant gives some very specific solutions and one very simple question to ask clients early on in the process to make sure the buyer is on the right vehicle, open the door to a pre-owned possibility and allow the buyer to save face later on if it turns out we’re on the wrong product or out of budget.
Grant has been teaching and training sales managers and sales people about fact finding and vehicle selection for over a quarter of a century. He knows what works and what does not. This Grant Cardone CBT News interview doesn’t even scratch the surface of what’s available
Our most recent offering is a two week “boot camp” on Fact Finding and Vehicle Selection that has just launched inside Cardone On Demand, our cloud based sales conversion and management tool.
This targeted boot camp is to be run by the managers at the dealership. There’s no need to empty the floor and send half the crew to a seminar. In these short 15 -20 minute sessions with the sales team, the boot camp will include:
- short video segments,
- testing and
- practical application.
The key objective at the end of this 2 week plan is that all sales staff can effectively enter the discovery/fact finding phase of the deal. Salespeople will also be able to ask the correct questions to the customer. This will enable them to build a buyer profile that will allow the salesperson to land the customer on the appropriate vehicle.
For salespeople whose dealership is not subscribed to Cardone On Demand, they can still master the art of fact finding and selecting the right vehicle with the Advanced Auto Sales Package PLUS.
The Advanced Auto MP3 Package PLUS has the tools that will help a salesperson not only fact find and select the right vehicle, but reach their true potential. With this hand selected mp3 package, Grant Cardone combines Automotive Sales Training for New Hires, How to Earn $250,000 a Year in Auto Auto Sales, Grant Cardone Live and 100 Ways to Stay Motivated as a bonus.
CLICK HERE TO ORDER
