DUTY: The Wednesday Word of The Week #WednesdayWisdom
Hey remember last week’s word? Well, this week’s Wednesday Word is duty.
- a moral or legal obligation; a responsibility.
a task or action that someone is required to perform.
Duty is a free form assignment of responsibility
So in these definitions of duty we’ve already seen two familiar words pop up in here. Responsibility and obligation.
Let’s use this word duty to just sort of bring this all home.
Late Middle English: from Anglo-Norman French duete, from Old French deu (see due).
Everything is your duty!
Looking at the sales cycle:
The Greeting. When you greet a customer whether that’s on the phone, face to face or on the internet okay you have a duty to deliver a very, very specific experience. One that’s gonna make them want to engage with you, one’s gonna want to make them call you back if you’re leaving a message and one that it’s gonna make them want to engage and move the process along.
You have a duty to give the best possible greeting you can
Fact Finding. If you are in the investigative stage and you’re doing some fact-finding then it’s your duty to do it with poise and ask questions and not just be interesting but legitimately be interested in them.
The Presentation. If you’re presenting the product you, have a duty to do a kick-ass presentation of that product
Proposal Stage. And if you’re gonna bring them inside to have a look at numbers you have a duty to do it in a way that they’re comfortable and they’re excited about seeing what it’s gonna take to bring the car home.