What to do what core product sales drop off
Your core product sales suddenly drop off. Now what? Revenue is now going down and as a company, you have to act fast to reactivate your existing client base and at the same time continue to attract new business.
Taking a look into Grant Cardone’s Strategy Of The Week for January 22, 2016, the answer becomes quite clear, quite fast. There may be some real opportunity for additional profit and market share even if your core product sales has not dropped off.
There’s a real chance that if you’re not repackaging your products, you are missing some serious opportunities. Grant will often assess his product line looking for ways to repackage and reimagine the core line. For example, Grant might re-bundle a $500 product into ten $50 purchases or repackage the payment plan into four installments of $125 each. When you’re fully committed to introducing more and more people to your products, maintaining your client base, making actual progress, while keeping people connected to what you do, you will come up with highly creative and innovative with the solutions you present.
This type of bundling and repackaging of your core product has the immediate ability to introduce you, your company, your product and services to a whole group of people who might not have otherwise been able to access to your product.