GREAT Salespeople protect and guard their clients
What are your customers worth? To the GREAT Salespeople out there, everything!
The GREAT Salespeople protect and guard their clients like gold!
They know that their customers are everything and they protect them as if their lives depended on it… (technically, it does)
- How big is your rolodex?
- How big is your database?
- Who’s in your powerbase?
- How many clients and opportunities do you have going on right now? (hint: it’s bigger than you think)
You have to protect this data. You can’t just let these names, numbers and emails hang around and go to waste. Forget compliance issues for just a second and remember what Grant says in If You’re Not First You’re Last:
Contacts equal contracts!”
GREAT Salespeople protect and guard their clients
Your customer data, this content is critical and should be protected at all times. Why?
Because people (contacts) are vital to your survival, your future and your company’s future. Use this data to:
- Stay out of obscurity
- Look for problems to solve
- Find ways to serve
- Develop and nurture relationships
This isn’t just about making a sale anymore or simply closing another deal. This is about building a business. What business? Any business and all business is built on one thing. People. Remember Sell Or Be Sold, “You’re in the people business, not the X business.”
GREAT Salespeople protect and guard their clients
The GREATS recognize each customer and know every opportunity has value and is worth something. The GREATS treat their customers like money, they protect and guard their clients. You will build your business with people, connections and relationships. What are your customers worth?