Grant Cardone’s Success Matrix

Grant Cardone's Success Matrix

Grant Cardone’s Success Matrix

FROM THE DESK OF GRANT CARDONE:  Dwight Eisenhower, former president of the United States, once famously said, “What is important is seldom urgent.”

Eisenhower, in fact, taught that life can be broken down into 4 simple types of tasks:

  • Task #1: The urgent and important—things that need to be done right away. You’re drowning, you need air.
  • Task #2: The non-urgent but important—things that should be done right away but could wait without immediate negative consequences. Spending time with your daughter.
  • Task #3: The urgent but unimportant—things that need to be done but ultimately matter very little. You’re hungry, you need to eat lunch.
  • Task #4: The non-urgent and unimportant—things that don’t need to be done at all if you’re honest with yourself. Watching TV.

It has been illustrated as followed:

Grant Cardone's Success Matrix

You want to spend time during your day on what’s important, whether it’s urgent or not.

And this is where my Success Matrix comes in.  Successful people spend time doing the important but non-urgent tasks in life.  They CREATE urgency.

Unsuccessful people, when it comes to business and money, rarely do urgent things that can wait—and so they never get much done.

And they stay poor and middle class.  Here’s the deal.  When you commit to the non-urgent and important, you start committing to success in your life.  Anybody can commit to the urgent, but can you create urgency for something that could technically wait?

When I’m looking to accomplish a big goal, there are two options:  Success or Failure.

THERE ARE TWO WAYS WE CAN FAIL IN LIFE:

  • Fail Option A: Tried and Quit
  • Fail Option B: Never tried

THERE ARE ALSO TWO WAYS TO BE SUCCEEDING IN LIFE:

  • Success Option A: Tried and Succeeded
  • Success Option B: Still Trying

success matrix