Grant Cardone:  Change is Required

Grant Cardone giving it to you straight!  If you’re a business owner, you have to see the future.  If you’re an entrepreneur, you have to look forward into the future.  What’s going to happen next???  If you’re driving a car, it’s responsible to look ahead, wouldn’t you agree?  When you’re skiing down a mountain, you might want to keep your attention out in front of you.  If you’re riding a motorcycle, you might not want to pay attention to right where you are but where you’re going.

Pay Attention To The Future!

What dreams and goals do you have that are more important than the money you have?  Invest money to hit your targets.  Quit telling yourself lies about your money.  Exchange money!

The only purpose of money is to exchange money

The only purpose of money is to exchange money for time and connections.  There is only reason you have money and that is to exchange money for time and people.  You need people, folks.  You need people, man.  You’re going to grow your business with people, people that will work for you and people to sell products to.

Be so obsessed with the idea of freedom

Be so obsessed with the idea of freedom and making a difference that you will do anything, anything, I’ll go into debt, I’ll spend my last dollar, this is how you’re going to be successful.  I’ll borrow money from my mom, my dad, family members, I’ll go raise money, beg on a street corner, I’ll go sell t-shirts and hats…

Failure after Failure

I’m obsessed so much with my freedom, that I’m willing to talk to people even if I’m an introvert.  I’m willing to talk to old people if I’m young and young people if I’m old.  If I’m out of work, I’m willing to take a dumb sales job just to get my feet back underneath me.  Become so obsessed that everybody’s like, “what’s wrong with you man?  You’re changing.”  Do you want to change?

Two things if you want to change

#1:  You have to change.  You want to change a little bit, change a little bit.  You want to change a lot, change a lot.  To change, you got to change.

#2:  You have to learn how to talk to people. You got to learn how to communicate.  You have to learn how to stand on a stage and communicate.  Maybe it’s not 35,000 people.  Maybe it’s just one person.  That’s a stage!

Your house is  stage.  You’re going to be talking to your spouse.  Your business is a stage.  You’re going to be talking to the treasury department, selling them.  Stop the madness!  We’re not going to save money here, we’re going to make money here.  We’re going to get money here.

You’re going to have a stage with your lawyer.  Your lawyer’s going to say don’t do it.  Stop the madness!  “You’re a lawyer dude, I’m running a business.  Tell me how we CAN do it!”

I don’t ask lawyers and accountants for business advice.

Record the data, you’re an accountant.  Do the job, you’re the lawyer.

Let me run the business into the ground.  If we’re going to run it into the ground, we’re gonna do it Grant’s way.”

Two Things You Got To Do To Change:  You need to change and you need an audience.