FROM THE DESK OF GRANT CARDONE:  Success can be found in any number of realms.  From financial, spiritual, physical, or mental -to emotional, philanthropic, communal, or familial. Regardless of their culture, race, religion, economic background, or social group, most people would agree that success is vital to the well-being of the individual, the family unit, and the group—and certainly to the future survival of all of these things.

Success provides confidence, security, a sense of comfort, the ability to contribute at a greater level, and hope and leadership for others in terms of what is possible. Without it, you; your group, company, goals, and dreams would cease to survive and thrive.

Think of success in terms of expansion.

Without continued growth, any entity—be it a corporation, dream, or even an entire race—would cease to exist. History is full of examples that support the notion that disaster occurs when expansion doesn’t continue. We can include the Vikings, Ancient Rome and Greece, Communist Russia, and an endless list of companies and products.

Regardless of whatever goals you are trying to attain—success is absolutely critical. Anyone who minimizes the importance of success to your future has given up on his or her own chances of accomplishment and is spending his or her life trying to convince others to do the same.

SUCCESS IS YOUR DUTY

Success is important in order to have a full life.   And greater quantities of success are necessary than most people calculate, and the continued pursuit of success should be approached not as a choice but as an absolute must. Most people approach success as though it doesn’t matter—like it’s an option or perhaps just something that only happens to other people. Treating success as an option is one of the major reasons why more people don’t create it for themselves—and why most people don’t even get close to living up to their full potential.

If you don’t consider it your duty to live up to your potential, then you simply won’t.

If it doesn’t become an ethical issue for you, then you won’t feel obligated and driven to fulfill your capacity. People don’t approach the creation of success as a must-have obligation, do-or-die mission, gotta-have-it, “hungry-dog-on-the-back-of-a-meat-truck” mentality. They then spend the rest of their lives making excuses for why they didn’t get it.