Grant Cardone’s 5 Ways To Make Service Senior To Selling
Have you ever heard the phrase, you have to give before you get? And it is in that spirit that before you can sell, you must serve. Here are five ways to get them both right and make service senior to selling. Sales managers, when it comes to successfully closing more sales does your team know the difference between selling and serving? Or perhaps a better question might be, are they just selling your product or service or are they properly serving your clients? It’s a little bit of a trick question because if they know how to serve the buyer fully, they’d organically close more deals and they would be doing both!
If your team is not doing both, and if they’re not putting the horse (service) before the cart (selling) they are losing out on opportunity, referrals, increase profit margin, sales volume and that obviously means they are are losing out on potential commissions.
There are some simple solutions fortunately and it all starts with implementing a few new strategies or just getting more effective and efficient at them. If you have Cardone University now, they are found in the How to Close Deals for Massive Profits course.
Here are are FIVE ways to make service senior to selling
- Deliver More Value Than Price – Be resourceful for your prospects by providing valuable information in the form of emails, blogs, social media, mail-outs or phone calls. Deliver a level of service that is worth MORE than the price you’re asking.
- Give Them Your Ears – Show your potential customers and clients that you respect them by listening to them. Listening more than you talk builds trust and helps establish a foundation for a viable and profitable relationship.
- Offer Solutions – People and companies will buy products or services which solves their problem. Being the solution to their problem and also tailor it to their needs. By giving it a personal touch, you make it more about serving than selling.
- Show Understanding – Do the background homework on your potential customers and clients. Do NOT assume you know everything about their business and what they need. Ask questions so you can get to know them better. This will help you understand their pain points, strengths, weaknesses, and opportunities.
- Be Consistency – This is what differentiates just selling VS serving all the way through to the sale. When you make service senior, you automatically start following up more and you don’t forget your customer. By your actions, you let them know you’re in for the long haul, that you’re committed to them. You need to stay in touch with your customers pre and post sale. Keep them updated on any new valuable information, products or services, special offers, deals, news, and company updates.
Make sure your team not only knows how to sell your goods or services but also how to serve your customers.
One of the features our many of our clients like best is our coaching upgrade. In addition to full access to Cardone U, our coaching clients opt in to have access to 30+ managed learning courses facilitated by myself or one of our certified Cardone Coaches. Our coaching process increases engagement, duplication and accountability. And a company can have us at a fraction of the cost of what it would cost hiring someone in-house. We’ve already created the content. We’ve built out the lesson plans and we’ll facilitate the material in a way that motivates and transfers skill. With our coaching, we work directly with you the business owner and the sales team to increase sales volume & profit while reducing extraneous costs and expanding marketshare.