The only way to increase customer satisfaction

How to increase customer satisfaction is something on everyone’s minds.  As a business owner or an entrepreneur, are you more worried about existing customer satisfaction or noncustomer satisfaction?  Noncustomer satisfaction would be the people who are dissatisfied because they do not have your product and may not even know that they are unhappy.

Customer satisfaction versus customer acquisition is the challenge put forth by Grant Cardone in his weekly strategy for this last week of February 2016.

Many companies will create what they call a brand promise.  It’s something that represents what the company stands for and makes it unique from its rivals. It’s a promise to the customer about how the company will act. In a recent Gallup poll they found, “Only half of the almost 18 million customers surveyed strongly believe that the companies they do business with always deliver on what they promise.”

One overused and abused promise is the idea companies often throw out about customer satisfaction. The problem is that real customer satisfaction cannot exist without any customers. Brands that truly deliver satisfaction to their customers, do not talk about customer service; rather they focus on customer acquisition instead.

In Grant Cardone’s office, they don’t even talk about customer satisfaction.  They do however, talk a lot about how to get more customers.  The reason for that is because attracting customers to Grant’s programs is the only way to increase the satisfaction of the customer.

Increasing customer satisfaction is impossible without increasing customers. I am most worried about noncustomer satisfaction; that is, the people who are dissatisfied because they do not have my product and may not even know that they are unhappy.

Everyone knows that customers have to be satisfied and happy in order for them to return and give positive word of mouth. Grant advises you to make your primary focus commanding attention and generating customers before you worry about making them happy. A customer getting the package a day late is an issue and should be handled, but the client who never buys your product suggests that you have a real serious customer satisfaction problem because you never made that person a customer….

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