5 Rules To Make A Great Sales Presentation
FROM THE DESK OF GRANT CARDONE: When you go to do a sales presentation, do you want to be a freak or a super freak? I’ve never had anyone say just “freak”, everyone wants to super freak their sales presentation . Freaks are a dime a dozen on every street corner in America. In sales, your buyer’s price or resistance to price is based on your presentation (or what you may also call demonstration).
No other phase of the selling process has more effect on price than your presentation of your product or service.
In order to “super freak” it, you need to confidently make huge claims and back it up with solid facts. Go overboard, because most people don’t go far enough. To get people’s attention you have to shock them. Check out your competition and what they are doing with their presentation… It’s probably not a super freak presentation. Note what they do and then up the ante.
To start with, you must know your product and how to present it.
You want to build emotional urgency to have the product. Make sure your presentation builds value that exceeds the value of their money. If your product doesn’t satisfy their wants and needs, they won’t buy. If the product doesn’t solve problems, they aren’t going to buy.
The first thing you have to determine—if you have an inventory of things to sell—is if you’re on the right product. When you demonstrate the right product, you have to quickly, in a professional manner, validate that the product solves their problems and fulfills their wants and needs. Selecting and demonstrating are separate steps but they are very interrelated.
Selecting the right product and knowing how to demonstrate that product is what will determine whether you will be able to close the deal.
These 5 rules will help you make a great demonstration:
- ALWAYS CONTROL THE DEMONSTRATION.
- BE SURE YOUR PRODUCT IS READY TO PRESENT.
- MAKE PEOPLE COMFORTABLE.
- SHOW IMPROVED VALUE OR EFFICIENCY. YOU CAN’T PROVE VALUE IF YOU’RE NOT HITTING ON THE DOMINANT BUYING MOTIVE SUCH AS APPEARANCE, PERFORMANCE, ECONOMY, OR SAFETY.
- SUPER FREAK YOUR PRESENTATION.
All 5 points are important, but super freaking your presentation is what’s going to close the deal down. How well could you sell a glass of water?
Now you don’t need to be a magician to super freak a presentation, but you do need some creativity. I say over and over again, creativity comes with commitment. You will find a way to super freak a presentation if you’re committed enough to it.
Learn how to present your products so that you get SUPER FREAK sales—get on Cardone U to accelerate your path to success and get the recording of 10X Growth Con to see how the experts pitch and present