Four Reasons Grant Cardone Won’t Retire (and neither should you)

Four Reasons Grant Cardone Won’t Retire (and neither should you)

How many times do you think Grant Cardone has been asked, “when are you going to retire, Grant?” or “Grant, how come you don’t just retire?”

Grant Cardone Won’t Retire

Two questions about this inquiry.  One, why would he?  Two, why are they even asking?

Grant’s been enjoying life for over 30 years and plan’s to keep right on enjoying it.  And as far back as I can remember following Grant, he’s been very adamant about the idea that retirement is a fast track to apathy and death.

Most people only work enough so that it feels like work, whereas successful people work at a pace that gets such satisfying results that work is a reward. Truly successful people don’t even call it work; for them, it’s a passion.”  The 10X Rule

The whole retirement thing is based on some weird mythical concept that work is bad.  Work is life.  Step one is to drop this middle class mindset that work is somehow a punishment and that who you are is somehow separate from what you do.

To escape the middle class in dollars and cents you must escape the middle class in how you think.  Grant’s doing HIS life.  There’s no work life balance because to him it’s all one thing.  LIFE.

What needs to shift in your think to get there for yourself?  What permissions do you need to get from yourself to make that transition from “work” to “LIFE”

Four Reasons Grant Cardone Won’t Retire (and neither should you)

ONE: Quitters Never Win & Winners Never Quit 

In my life and my business, there’s no such thing as a typical day. With possibility and potential around every corner, retiring is the last thing on my mind.

ACTION IDEA:  Do you spend your days looking at possibility and potential or is your day JUST a grind.  The grind is good.  The grind is mandatory.  But if that’s all there is, no wonder you’re looking forward to retirement!  Grind hard WITH purpose.

TWO:  Enough is Never Enough

Ever see a sports team quit a game because they’re so far ahead they think they can’t lose? Of course not. It doesn’t happen on the field or the court and it doesn’t happen in my business. In fact, as far as I’m concerned the game never ends. I’ll just keep on scoring points which, in my case, means making money and helping others do the same.”

ACTION IDEA:  When did you learn that the game ends?  Who taught you that education stops after college?  Have you ever thought you had enough of something only to harshly learn that in reality you don’t?  Why would anyone ask, “when is enough enough?” when there is a God out there STILL creating the universe?

THREE:  Complacency is Death 

Everyone is so focused on the doom and gloom that they can’t see the opportunities popping up all over the place.”

ACTION IDEA:  Quit or swim?  Lemons or lemonade?  Get on or get off?  Gary Dahl became a millionaire in 1975 by selling rocks to people as pets!  C’mon!  Rocks!  Get out there and DO something.  Sweet Jesus!

FOUR:  Expansion is Survival 

I lost my father when I was 10 years old. My family and I were left with almost nothing. I painfully learned that anything can happen. I don’t ever want my wife or my children to have to worry so I’m going to provide for them as long as I can. Then there’s the family I’ve created at Cardone Enterprises. I know I’m going to have to pass the torch one day. When that happens, I want to make sure they’re in the best shape possible to carry on what I started.”

ACTION IDEA:  Where are you at on this?  Maybe you haven’t experienced loss like this in your life, but to what degree is your commitment to “I don’t ever want my wife or my children/family/work family to have to worry so I’m going to provide for them as long as I can.”  With that wind at your sails how could you ever make sense of retiring?


As Grant said in his blog, “we all get one shot at life so we have to take our best one. Anything less is a disservice to our community, our coworkers, our family and ourselves.”

Be proud of who you are, where you came from and what you’ve accomplished, but never ever give yourself permission to be satisfied or think you’re done.  You’re done when you’re dead and even that’s HIGHLY debatable from where I’m sitting.  So let’s say you’re done with THIS life, when you’re dead. Odds are really good you’ll have more to do after but for now, go live your best life.

Grant Cardone Won’t Retire