Company culture is key

Company culture is key

What is your company culture like?  Have you ever heard the phrase, as in the macro, so in micro?  What about the phrase, don’t build your house on a sand foundation?  Houses and buildings need to be built to withstand the environment they are in.  For example, buildings in California have to be earthquake proof and buildings in South Florida need to be hurricane proof.

company culture

Is your company culture crisis proof?

In a recent blog post, Grant Cardone lists off 3 things you need to do in order to build a company culture that’s dynamic and durable.  Keep in mind, the three things we’re about to go over apply to ALL companies.  Fortune 500, small business, entrepreneur, solopreneur.  They all need to do these three things.  I know what you’re thinking already…

If, you’re an employee and your company doesn’t do these things, you do them.

Start with you.  Influence always starts from within.

I’m going to go over the list and then give you tips on best practices from Grant’s blog on how to create  crisis proof culture.  And as I go over this stuff start thinking with HOW you CAN do this, not why you can’t or why that wouldn’t work in your company because you’re different. As Grant says, “to change, you gotta change.”

Top 3 ways to create a crisis proof company culture

  1. Establish a daily morning meeting of champions.
  2. Provide a dynamic culture with a dynamic space
  3. The team is the core of the culture

5 Ways to Have a Morning Meeting of Champions

  1. Always have energizing music playing while everyone’s walking in. This loosens people up after just getting into the office, gets them dancing around and excited for the day.
  2. Have a single, respected leader consistently managing the flow and energy of the meeting.
  3. Find a way to have every single team member in the room cooperating and engaging.
  4. Present at least one customer success story. If you have video testimonials, share them on the big screen to reinforce the company mission for everyone in the meeting. Let them see the impact of the work they do.
  5. Set the work day up for success by concluding the meeting with an inspiring statement or quote reflecting company values.

6 Ideas for Providing a Dynamic Culture With a Dynamic Space

  1. We keep our office clean, up-to-date, and filled with windows for “life/light” exposure. I do not recommend carpets – it is never a good choice. Keep your offices carpet free and always clean.
  2. Cut out the cubicles, if you can, or at least space your team out if you are offering these types of workspaces. Give your team comfortable room to work in independently and the encouragement to work together.
  3. Our executive offices have floor-to-ceiling glass doors to limit the separation between the team and the leadership of the company. By the way, those doors are pretty much always open. I encourage you to have an “open-door” policy at your offices to promote easy communication.
  4. Every wall and even most doors are canvassed with inspirational images and messages that keep the team motivated. This is something that I feel brings positivity in the office.
  5. In addition to the 10X classroom where we hold our morning meeting, we have several open spaces where teams can brainstorm and collaborate. Allow your team to have areas where they can get their creative minds flowing.
  6. I want everyone who works here to be able to give their very best which is why everyone gets the latest and most advanced technology. Provide your staff with up-to-date laptops and electronics so they perform at their best ability.

3 Only Practices to Solidify Your Team

  1. Lead by example. Hold yourself to the highest standard, and your team will hold themselves to it too. They’ll follow in the footsteps of the most successful person in the room. Show them what it takes to be that person.
  2. Three words you will never hear in our offices: “Not my job”.
  3. We have an open door policy from the top down that encourages communication and collaboration. Everyone’s input matters here, and no one is afraid to share their ideas.

Creating a culture is a process and anyone can do it.

Every leader must do this in order for a company to prosper. Without culture, no one wants to work for you, so you never grow. If you can’t define your company culture, the reason is staring you in the mirror. A leader’s words and actions send a message to the rest of the team.

If you’re having trouble defining your company’s culture and want to create a type of team work ethic as Grant has at Cardone Enterprises I recommend your team take to Cardone University. This program will help them better understand their personal goals as well as their purpose which will help with their performance.  We have training specific for leadership, managers, sales and service that can be leveraged into motivational meetings, group skill development, one-on-one coaching and individual study and practice.

company culture