Solving The Riddle: Social Media Tips For Small Business
People shop, buy and get information differently now. For small business Social Media can be quite the riddle. What is “Social Media” really? If you’ve been in business and doing just fine for a while, social media may not seem relevant to you. Why should you give it any attention at all? Well, for starters, 77% of the United States uses the Internet. This is where the majority of your customers are.
Look at businesses and industries that have been decimated by the internet. Tower Records, Blockbuster Video, Yellow Pages, Encyclopedias, News Papers, The Post Office, Thomas Guides. Just to name a few.
Consider your business for a moment and ask yourself how people are (or are not) finding out about you. Have you Googled your business lately? Have you looked yourself up on Yelp? Do you have a Facebook Page yet? Are you Tweeting?
Social Media is where people on a global scale go to be social. To get and exchange information and ideas. You need a presence in this space. A real, genuine presence.
Again, people are shopping, buying and getting information differently now. People will go into a store looking for something, not find it, can’t get assistance and, while in that store, use their smart phone to order exactly what they want on Amazon.
Social Media plays a very important role in how your business is found and whether or not people will decide to give you the opportunity.
Here are four fundamental tips for social media and being more social in the digital world (with a bonus round to boot)!