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How to get more customers

FROM THE DESK OF GRANT CARDONE:  Have you ever thought about the difference between customer acquisition and customer satisfaction? Acquisition means I’m going to get a customer.  Customer satisfaction means I’m going to satisfy a customer.  To me they are no different because I want to satisfy the customer but I also want to acquire the customer.

The reason you want to satisfy a customer is because if you don’t satisfy them you’re not going to stay in business. Someone is going to come and make your deal better.  Take a look at Uber.  Uber basically took an industry that was antiquated and that people complained about around the world, and an industry was changed overnight.

How to get more customers

Without a customer there is nobody to service and that’s why at my companies I’m always talking about acquisition. In truth, acquisition is actually the satisfaction of a customer because for me to get a customer I had to make them happy in the product, the offer, and in the solving of a problem. Acquisition should be your primary concern.

Let’s say you’re the receptionist or you’re in shipping, technology, or even the accounting office.  Should you be thinking about, as an employee, customer acquisition and customer satisfaction?  Yes!  You should not just be thinking about “your job.”

You don’t have a job without people being happy. Politicians get fired because people are done paying them 175K to promise one thing and then deliver something else.  Jobs get shipped overseas for this same reason and this is why bank tellers don’t exist anymore. Bank tellers don’t exist because of technology or that banks wanted to reduce their costs.  The bank teller doesn’t exist because I didn’t want to wait in line for someone who didn’t know my name and couldn’t smile or couldn’t make me feel special…