Grant Cardone’s 10 Commandments of Sales
There’s an infographic I saw on LinkediN recently that reminded me of an ancient blog post of Grant’s that was probably from somewhere between 2010 & 2011 called The 10 Commandments of Sales Success. So I dug up the blog post and…
Remember that scene in Mel Brook’s History of The World where he’s playing Moses and comes down off the mountain with 15 Commandments, drops a tablet and immediately reduces the number to 10? Hysterical, right? So, as I was looking at the two lists I noticed a slight difference between them. Somewhere between 2010 and 2021, the 10 Commandments of Sales changed or morphed or perhaps fell victim to another set of commandments (like marketing) and got repurposed.
All I can tell you at this point is that there’s probably 12 commandments of sales here, not 10 and here they are…
- Dress to sell
- Be proud and positive
- Visualize the sale
- Be sold on your own offer
- Know your value proposition
- Always agree with your client
- Give a demonstration like a super-freak
- Be efficient with your time
- Assume the Sale
- Control the conversation
- Always Go for the Close
- Always persist in the follow up
Commandments of Sales Clarity:
Some of the these commandments are obvious but I wanted to touch on a few of the more subtle ones in here.
Be proud and positive
Nothing happens until something is sold and sales people are responsible for the creation of entire economies. Nothing happens without sales people. What people don’t like are ‘bad’ sales people. Untrained and unprofessional sales people waste customers’ time and don’t provide them with an opportunity to do something positive. Dress like you’re proud, act like you’re proud, and be the most positive person your customer will ever meet.
Know your value proposition
Forget about trying to “sell” your product or service without first knowing what it is your customer values. What you think is great about your product means nothing. Find out what’s of value to them. What would you have to see that would cause you to take action?
Assume the Sale
All actions and communication should move toward a sale and ownership. Act and speak as though a sale will be made and assume your buyer will make a decision. “When you take delivery…”, “When we ship it out…”, “Upon installation this is what will happen…”
Be Time Efficient
The 21st century buyer is in a hurry. My goal is to do as much selling as I can in the shortest period of time possible. I make the buyer aware of how much time I’ll be spending with them. I also bring price up in the first 20% of my presentation so that I don’t spend 90% of my time selling and then bring price up only to be out of time to justify my price. Contrary to what most teach, I’ve found my method to be a lot more successful. Spending more time with the buyer will NOT ensure a sale but in fact, negatively impact your closing ratio and gross profits.
Commandments of Sales ACTION IDEAS:
Rewrite everyone of these in first person and turn them in to a pledge you can make to yourself daily. Imaging starting your workday with the following statement:
I am dressed to sell, I am a proud and positive professional salesperson, I visualize the sale and I am sold on my own offer because I know my value proposition, I always agree with my client, I put the super-freak on my presentation! I am highly efficient with my time, I always assume the sale, I am in control of the conversation and I always go for the close, I always persist in the follow up.”
Next, I delivered clarity on 4 of the 12. What do you need more clarity on? Of the 12 listed, where do you need to get tuned up? Imagine saying these every day and then recognizing you’re not super-freaking your presentation or that you’re not completely sold on you, the company or the product.
So go over this list and rate yourself. On a scale from 1-10, 10 being totally dialed in and 1 being you need a whole lot of work, how would you score yourself on these 12 commandments of sales? Maybe even reorganize them from needs the most help to got it under control. Then get to work. Raise your level of certainty to a 10 on all 12.
Commandments of Sales in Cardone University
Recently I was talking with a client about how overwhelming Cardone U can be because there is so much in there and they were struggling with finding places to start their sales people and themself. Itemizing this list of 12 based on where you need the most help would give you monster clarity on what and where to train in Cardone U.
You trust the quality of what you know, not quantity.” – Mr. Miyagi
Imagine dialing these 12 in and maintaining laser focus on just these 12 for one year. Where would you be after 12 months?
