Why Safe Always Loses

Let’s just pull back the covers and confront the issue head on. But first…

Our deepest fear is not that we are inadequate.

Our deepest fear is that we are powerful beyond measure. It is our light not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, Our presence automatically liberates others.”

—Marianne Williamson

Now, here’s the nitty and the gritty about why safe always loses…

TRYING TO AVOID DANGER IN A WORLD THAT IS FILLED WITH IT IS IMPOSSIBLE.

Bad things happen to good people every day.

What examples can you think of where bad things have happened to good people?
Here are 3 from Grant’s Strategy of The Week:

Sometimes you lose money before you make money.
Customers betray you for the competition.
Your spouse leaves you.

WOULD YOU CONSIDER?

What if it turned out by being careful and trying to avoid danger, people actually spend their lives in danger?
And what if it turned out that the only way to reduce risk is to take risk?

This will seem counterintuitive but it is actually safer to be at sea than tied up in the harbor. Especially because that big ship you have is not built for the harbor—it is built for deep waters, high swells, and long journeys to where the big sharks swim and treasures await.

Comfort is your biggest threat! Why? Because in your effort to find it or maintain it, you lose out on making gains toward your potential.

The only way to guarantee your safety is to become obsessed with being the most dangerous person in your space. If you aren’t dangerous, you are a threat to no one and will be pushed around by competitors, customers, vendors, employees, your spouse, and even your kids. Don’t live any more of your life cowering, being fearful, timid, or accommodating.

HERE ARE SOME WAYS YOU CAN ALWAYS STAY DANGEROUS:

#1 LEAVE TOWN:

According to a 2008 Pew research report, 88 percent of all people live within a couple of miles from where they grew up. The best moves of Grant Cardone’s life have been when he left familiar and comfortable settings. Comfort is the enemy of the obsessed. Because safe always loses, to be dangerous, force yourself out of your comfort zone, literally—try a new city. Moving has always proved to be a monster personal growth builder for Grant.

#2 CONNECT WITH NEW PEOPLE:

Regardless of where you live, you need to make it a point to constantly meet new people. There is no glory in living in one of the greatest countries on the planet and spending all of your time on the couch, or at the club, or even with the same people. If you’re not connecting with new people, more influential and smarter people, online, in person, over the phone, at conferences, through mentors, and everything in between— you are putting yourself in danger. Connecting with others might be uncomfortable, but still, Grant stays dangerous by reaching out of his comfort zone and meeting new people who could be helpful to know then or at some point in the future.

#3 BE UNPOPULAR:

You can look like everyone’s favorite uncle and still be the most dangerous person in the space. You can be nice to everyone, respectful, and have good manners, but success is not a popularity contest. Grant says, “I would rather others think less of me than think less of myself.” Remember this, to be President, you just need to get half of the nation to hate you. Remember, obscurity is the biggest problem so, “Love me or hate me, at least you know me!”

#4 USE NEW TECHNOLOGY

When new and unfamiliar technology comes out, learn how to use it and start to wield it—until something newer and better comes out. To continue to grow your company, your network, and your dominance in the marketplace, you have to embrace and become obsessed with every technology that can introduce you to unfamiliar people, strange environments, and new things. Become an early adopter and take the leap into the unfamiliar!

DON’T BE THE COMFORTABLE “PLAY-IT-SAFE” PERSON, BECAUSE FEAR IS AN INDICATION OF WHAT YOU SHOULD DO, NOT WHAT YOU SHOULDN’T DO.

Grant will be the first to tell you, he’s been scared most of his career, and if he’s not scared, he’ll start to worry that he’s not challenging himself with new things. You have to convert your fear into power.

Fear can be your friend…it can be an asset, a source of energy, creativity, and inspiration.

BOTTOM LINE: You will not find the path to your purpose inside your comfort zone.

THE SAFE ALWAYS LOSES Q & A:

Are you…

expanding and re-creating who you are?
If not, you are stagnating.
reaching for new audiences?
If not, you are becoming obsolete.
creating new products?
If not, you are uninspired.
developing new streams of income?
If not, you are on your way to losing money.
the biggest fish in a small pond?
If so, you are getting lazy.
the smartest person in the room?
If so, you are asking for boredom.
always worried about one client?
If so, your pipeline is not full enough.
scared at this very moment?
If you aren’t, then you aren’t doing the things that are worth doing.

And speaking of getting out of your comfort zone, maybe it’s time you get your game on

Or, you could stay home and be in your comfort zone.

Nothing ventured, nothing gained, right?

Why Safe Always Loses