When VALUE exceeds price
FROM THE DESK OF GRANT CARDONE: You will get haters when you run any business, but if people complain about your prices, it’s because you are not showing enough value. Dropping your prices should be the last thing you do to be competitive. Your margins are probably already tight enough and the last thing you want to do is engage in price wars. Using price as your selling point is an indication that you need to get back to developing what makes your product a unique proposition.
Busting The Price Myth
For any product or service, there is only one business that’s the cheapest. While your buyers may shop the lowest price, it is value that they really want. When value exceeds price, price is no longer the issue. I’ll show you an example of this where we had a customer recently complain about my prices on Facebook, so this was how I handled it…