4 Tips to Get More Business During Summer
Many businesses see a big drop during the summer. But you don’t have to use the seasonal excuse for why business is slow. Grant Cardone has a few tips for you…
TIP ONE: Make a firm decision not to participate in a slowdown.
Don’t allow your employees to buy into this thinking because I assure you that they will make a summer slowdown one of the first excuses if there are any issues with their job performance. Hold a daily meeting to discuss what you are going to do to prosper–not contract—this summer.
TIP TWO: Work your power base.
Get more business by getting out in front of the summer slowdown and let your best customers know you’ll be available all summer. Target anyone who has bought from you in the last 90 days through direct mail, phone calls, emails or social media.
TIP THREE: Offer a value-added proposition to avoid discounting price.
You will probably need to make even more profit from each sale to compensate for decreased summertime volume. So, figure out creative ways to repackage your products or services to provide something extra, such as a special summer-themed promotion.
TIP FOUR: Service is senior to selling and needs to be top of mind.
Service should be a year-round commitment, of course, but it is even more important during a summer slowdown when your competitors go into that “living is easy” mode and take their eye off the ball. Show that you are motivated to make things happen quickly and empower employees to accommodate special requests.
**BONUS TIP: Train and study.
