5 Mistakes in Sales
FROM THE DESK OF GRANT CARDONE: At age 25 I became obsessed with becoming a true professional in my career as a car salesman. I learned the art of sales by committing to it and investing in myself. My obsession took me from broke to hecto-millionaire in under 30 years. I came to learn there were certain things I had to do right in order to get more sales, but there were also many things I needed to avoid.
I want to quickly share with you today 5 mistakes in sales you don’t want to make…
1. USING A RANDOM APPROACH.
How do you connect with a customer, what do you say? You should always know exactly what you’re going to say and where you’re going next. Don’t wing it.
2. NOT GETTING ANSWERS.
This is a massive problem for many salespeople. If you can’t get answers from people you can’t close them. If I can’t control the asking of questions and the receiving of answers, I’m in trouble. You must get answers to your questions.
3. NOT ASKING QUESTIONS.
Don’t worry about offending them. Their budget is your business. If you’re going to blow the deal, do it because you know what you’re doing. Ask questions you need to be answered. The only thing worse than not getting answers from customers is not even asking them questions.
4. JUMPING FORWARD TO PRICE.
You get to price before determining if the product even satisfies the buyer’s wants and needs. Don’t put the cart before the horse. You don’t need to jump to price right away, start fact finding and qualifying what the person needs.
5. BEING MECHANICAL.
When you are learning something new it’s not fluid, it’s awkward. It takes training. To get fluid requires repetition. You don’t want to be rigid and robotic. Being great in sales takes practice and you need to role play scenarios.
To become great in sales you have to know the game. The lack of commitment to sales is the biggest missing ingredient in salespeople getting what they want in life. You must develop skills because you aren’t born with them. If you don’t train you will make mistakes and miss sales.
I’m offering a 3-day Sales Boot Camp this summer, July 21-23 at the beautiful Turnberry Resort in Aventura, Florida. Get obsessed with increasing your income and get down here for a hands-on training with me and my best sales guys. No matter what industry you are in, whether you are a professional salesperson or not, you need to become obsessed with what you’re doing to become great at it.
Be Obsessed AND Be Great,